The company Franz Reinkemeier GmbH presented itself at this year ZEUS fair in Cologne as an innovative trendsetter. Reinkemeier presented some of their product lines such as the new indoor and outdoor carpet collection by Barbara Becker, Janosch children’s rugs as one of the new license themes, as well as this year’s trends in the flooring.

The shopfitting department of Reinkemeier developed an individual concept in 2D and 3D. A particular challenge was to present the new wallpaper collections. The challenge was to be able to implement commercially optimal presentation of various subjects of wallpaper collections at both the fair stand and later in the retail shops.

As a result of a coordinated presentation at the booth between the different product groups and the elements of the store design was created. The successful implementation was also reflected in the positive feedback of the visitors.